
STEP 2.
SET UP YOUR TOOL.
- Once you’re on the tool, you’ll have two options to choose from depending on what cars you’d like to look at:
- Original AIT is for your new car ICE and PHEV audiences
- Electric AIT is for your electric vehicle audiences
- The information for your Retailer group will be displayed. If you are in a group of more than one Retailer, you can select your specific centre using the menu at the top right
GET STARTED WITH THE AUDIENCE INSIGHT TOOL.
If you want help with anything, or need to find your sign in information, please get in touch with the BMW Group Retailer Marketing Service here:
support@zonedigital.zendesk.com 01290 211 643