STEP 3.

SELECT A MODEL.

This section lets you select a model for useful information, including historic sales performance and audience insight on the tool. It can even help you identify the underperforming cars to focus on.

• First, pick a model range using the top three icons
• Then click the image of the model you’d like to explore, and the rest of the dashboard will update with useful data on the model
• You’ll see its Conversion Rate and Segment Share here – the arrows by the percentages show how well you are performing compared to other Retailers

The Conversion Rate is taken from the central CRM portal data. All registrations for the BMW or MINI model are shown as a percentage of all digital CRM leads received for that model.

The Segment Share uses MIS data and calculates the percentage of your model registrations in comparison to registrations for similar competitor models. For example, BMW 1 Series would be compared to the Audi A3 and Mercedes A-Class.