STEP 4.

VIEW SALES PERFORMANCE.

This section shows a map of your AOI, broken down by postcode sector. It is colour coded to show the historic sales performance for your chosen model in that area, so you can easily see where has the most/least volume of sales. By looking at the past sales of your chosen model, you can see where the biggest opportunities are for future sales.

  • You will first see all the sales for the model in your area, compared with sales of competitor models from other brands
  • You can use the top menus to filter what competitor brands are shown on the heatmap and what year you’d like to investigate
  • Once you’ve customised your map, you can hover over different postcodes to see their sales data

GOOD TO KNOW

  • The chart in the bottom corner shows you what competitor models are compared to your chosen model on the map
  • Use the magnifying glass in the top corner of the map to search by town, city, or postcode area

HEAD TO STEP 5.

Customer overview.

STEP 5

GET STARTED WITH THE AUDIENCE INSIGHT TOOL

SIGN IN NOW

If you want help with anything, or need to find your sign in information, please get in touch with the BMW Group Retailer Marketing Service here:

support@zonedigital.zendesk.com 01290 211 643