STEP 5.

CUSTOMER OVERVIEW.

The AIT tool helps to make sure you are advertising the right models to the right audience. This section shows you what customer groups are buying the model you selected, with information on their age, income, and attitude towards credit.

The customers are divided into Financial Strategy Segmentation profiles by Experian. Using almost 2,500 data variables, Experian have created 15 customer groups that differentiate the characteristics and behaviours of individuals in a household.

Customer groups

The different customer groups purchasing the model you chose, with the largest sections being the biggest purchasers.

Age & income

The average age and income for your top three customer groups.

AOI comparison

The historic sales for the top three customer groups in your AOI compared to retailers in your local area.